Adaptive Information Systems and Modelling in Economics and by Alfred Taudes (auth.), Univ.-Prof. Mag. Dr. Alfred Taudes

By Alfred Taudes (auth.), Univ.-Prof. Mag. Dr. Alfred Taudes (eds.)

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Simulation as a tool to model stochastic processes in complex systems. , editor, Computational Techniques for Modelling Learning in Economics, pages 45–69. Kluwer, Boston. Trommsdorff, V. (1998). Konsumentenverhalten. Kohlhammer, Stuttgart, 3rd edition. Zeithaml, V. and Berry, L. (1988). Communication and control processes in the delivery of service quality. Journal of Marketing, 52:35–48. Capturing Unobserved Consumer Heterogeneity Using the Bayesian Heterogeneity Model Sylvia Fruhwirth-Schnatter, ¨ Regina Tuchler, ¨ and Thomas Otter 1 Introduction In the analysis of panel data from marketing one often is forced to deal with unobserved heterogeneity.

1989b). Equity and disconfirmation perceptions as influences on merchant and product satisfaction. Journal of Consumer Research, 16:327ff. , and Berry, L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49:41–50. , and Berry, L. (1988). SERVQUAL: A multiple item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64:12–40. Roberts, J. and Lilien, G. (1993). Explanatory and predictive models of consumer behavior.

And Strasser, H. (2000). A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations. Springer, Vienna. Myers, J. (1996). Segmentation and Positioning for Strategic Marketing Decisions. American Marketing Association, Chicago. M¨uhlbacher, H. (1988). Ein situatives Modell der Motivation zur Informationsaufnahme und -verarbeitung bei Werbekontakten. Marketing ZFP, 10:85–94. Oliver, R. and DeSarbo, W. (1988). Response determinants in satisfaction judgments. Journal of Consumer Research, 14:495ff.

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