By Cecilia Grieco
This publication explores the variety of Social influence overview (SIA) versions and descriptions a self-assessment on types to help social marketers. The chapters hint the concept that and origins of social entrepreneurship and elicits present implementation of SIA versions through social firms. the excellent evaluate of over 75 SIA types should be in particular important for social marketers and researchers.
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Extra info for Assessing Social Impact of Social Enterprises: Does One Size Really Fit All?
Firstly, it provides a process that can improve the organization’s performance because it enables a deep understanding of how best to allocate resources to maximize social outcomes. Understanding how activities create value and whom they beneﬁt can help organizations design better targeted programs, and increase their effectiveness by improving what works and eliminating what does not (KPMG 2014). Furthermore, it enables improved accounting practices and enhanced organizational legitimacy within its stakeholder network (Dart 2004).
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Thomas, A. (2004). The rise of social cooperatives in Italy. Voluntas: International Journal of Voluntary and Non-proﬁt Organizations, 15(3), 243–263. Thompson, J. (2002). The world of the social entrepreneur. International Journal of Public Sector Management, 15(5), 412–431. , & Less, A. (2000). Social entrepreneurship: A new look at the people and the potential. Management Decision, 38(5), 328–338. , & Jarvis, O. (2007). Toward a theory of social venture franchising. Entrepreneurship Theory and Practice, 31(5), 667–685.