By Mohamed Zairi (Eds.)
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Extra info for Best Practice. Process Innovation Management
The negative effect on product quality is less obvious, since this iterative process should provide an ideal opportunity for the engineers to resolve all the design problems and to verify those resolutions. In reality this did not always happen. Listed below are a number of reasons why: The knowledge that there were several iterations of the design took the pressure off the engineers to get the product right first time and encouraged experimentation. Early prototypes were often relatively crude representations of the intended design and thus what was learned from them was not always relevant.
The need for complete data, and the partially overlapping demands of the different computer-aided methodologies, explains why the fourth aspect of this approach to engineering, that of information management, is so important. A common, compatible source of information, and an ability to exchange data and predictions between the various computer-based approaches will Understanding innovationfrom cradle to grave 25 substantially affect the efficiency of the design, development and manufacturing process.
If we are considering innovation that relates to a marketable product, then there are clearly many other marketing-related factors that play a part in successful adoption. These factors include, for example, effective advertising and the effects of branding. 1 should not imply that they are considered to be unimportant; these factors do not have a direct bearing on the technical development of a particular new product, which is why they have been omitted. In other words, how a product should be advertised will not affect the derivation of the design, whereas the end customers’ perspective of value for money will be central to the development process.