Culture in a Liquid Modern World by Zygmunt Bauman

By Zygmunt Bauman

In its unique formula, ‘culture' was once meant to be an agent for swap, a undertaking undertaken with the purpose of training ‘the people' via bringing the easiest of human concept and creativity to them. yet in our modern liquid-modern international, tradition has misplaced its missionary position and has turn into a method of seduction: it seeks not to enlighten the folks yet to seduce them. The functionality of tradition this present day isn't really to meet current wishes yet to create new ones, whereas concurrently making sure that current wishes stay completely unfulfilled. tradition this day likens itself to a massive division shop the place the cabinets are overflowing with fascinating items which are replaced each day - simply lengthy adequate to stimulate wishes whose gratification is without end postponed.

In this new booklet, Zygmunt Bauman - some of the most superb and influential social thinkers of our time - retraces the peregrinations of the idea that of tradition and examines its destiny in a global marked via the robust new forces of globalization, migration and the intermingling of populations. He argues that Europe has a very vital function to play in revitalizing our realizing of tradition, accurately simply because Europe, with its nice variety of peoples, languages and histories, is the gap the place the opposite is usually one's neighbour and the place each one is consistently known as upon to benefit from all people else.

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Journey co the purchase, from the garment tO fuod: a train can open omo a shoe stalL Dedicated co commeree, co rransitivn, co deparrure, and yet kept in a unique struerure, the station (moreover, is that whar this new complex shüuld be called)) is stripped of that sacred character which ordinarily qualifies the major landmarks of our cities: eathedrals, town halls, historical monumems. ts concentration; one might say that it is only thc prcp

36 LR , '~de:J. iIU tabuA "I j ~ f. L hc ~ fKt-t. 'n, placed on ehe raeher empry map (ehe sereers are nor named) like a news flash; ir assurnes rh ar srrongly signifying idenriry wh ich Prousr, in his fashion, has explored in his Place Names. If the neighbvrhood is quite Iimired, dense, contained, terminared beneatlt its name, ir is because ie has a center, bur this center is spirirually empry: usually it is astation. The station, a vast organism which houses ehe big erains, the urban trains, ehe subway, a deparrmem score, and a whole underground commerce-the starion gives rhe disrricr this landmark whieh, aceording co cerrain urbanists, permirs the ciry tü signify, co be read.

Anonymity is compensated fOt by a certain number of expedients (at least this is how they look to us), whose combination forms a system. One can figure Out the address by a (written or printed ) schema of orientation, a kind of r gcographical summary whICh situares the domieile stdning from a known landmark, a train station, for instanee. (The inhabitants exeel in these impromptu drawings, where we see bcing sketehcd, right on the scrap of paper, a street, an apartment house, a eanal, a railroad Jine, a shop sign, makmg the exchange of addresses inro a delieate eommunieation in whieh a life of the body, an an of the graphie gesrure reeurs: it is always enjoyable ro wateh someone write, all the more so ro wateh someone draw: from eaeh oeeasiun when some­ one has given me an address in this \Vay, I retain the gesture of my interloeuror reversing his peneil ro rub out, with the eraser at its other end, the exeessive eurve of an avenue, the interseetion of a viaduet; though the eraser is an übjeet eonrrary ro the graphie tradition of Japan, rhis gesturc ~till Addrcss book :-sL-;i~J L: ' .

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