Handbook of Attitudes by Dolores Albarracin, Blair T. Johnson, Mark P. Zanna

By Dolores Albarracin, Blair T. Johnson, Mark P. Zanna

This new guide offers, synthesizes, and integrates the present wisdom of equipment, theories, and knowledge in attitudes. The editors' objective is to advertise an knowing of the wider ideas underlying attitudes throughout numerous disciplines. Divided into 3 elements: one on definitions and strategies; one other at the kinfolk of attitudes with ideals, habit, and have an effect on; and a last one who integrates those kinfolk into the wider components of cognitive tactics, verbal exchange and persuasion, social impact, and functions, the guide additionally positive factors an leading edge bankruptcy on implicit as opposed to particular attitudes. With contributions from the pinnacle experts, this guide good points specific collaborations among researchers, a few who've by no means sooner than labored jointly. each author used to be inspired to paintings from as impartial a standpoint as attainable. A "must have" for researchers within the parts of social, political, overall healthiness, medical, counseling, and purchaser psychology, advertising and marketing, and verbal exchange, the guide also will function a very good reference for complicated classes on attitudes in quite a few departments.

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Nevertheless we do not hesitate to say that we measure the table, (p. 255) He then more narrowly defined what he proposed to measure: "Attitude is here used to describe potential action toward the object with regard only to the question whether the potential action will be favorable or unfavorable toward the object (p. " The demands of measurement meant that the construct was limited only to evaluative predispositions and that it was narrowed to predispositions toward a single attitude object, in a very similar manner to Eagly and Chaiken's recent definition.

Likert, 1932; Thurstone, 1928). But today, attitudes are most often assessed using single questions with relatively simple wordings and structures, and the variability of the approaches is striking, suggesting that there is not necessarily one optimal way to achieve the goal of accurate measurement. Recently, however, scholars have begun to recognize that the accumulating literature points to clear advantages and disadvantages of various assessment approaches, so there may in fact be ways to optimize measurement by making good choices among the available tools.

H. (1953). Communication and persuasion: Psychological studies of opinion change. New Haven, CT: Yale University. Insko, C. A. (1965). Verbal reinforcement of attitude. Journal of Personality and Social Psychology, 2, 621-623. Janis, I. , & King, B. T. (1954). The influence of role-playing on opinion change. Journal of Abnormal and Social Psychology, 49, 211-218. Jarvis, W. B. , & Petty, R. E. (1996). The need to evaluate. Journal of Personality and Social Psychology, 70, 172-194. Judd, C. , & Kulik, J.

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