Health Education and the Media II. Proceedings of the 2nd by D. S. Leathar, G. B. Hastings and K. O'Reilly (Eds.)

By D. S. Leathar, G. B. Hastings and K. O'Reilly (Eds.)

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Extra info for Health Education and the Media II. Proceedings of the 2nd International Conference Organized Jointly by the Scottish Health Education Group, Edinburgh and the Advertising Research Unit, Department of Marketing, University of Strathclyde, Edinburgh, 25–29

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1984) Relationship between topic analysis, graphic organizer, and typographical structure of text. E. L. A. P. A. A. App. , 39, 444446 Tinker, M. (1963) Legibility of Print, Iowa State Univ. A. G. (1942)/. App. , 23, 2, 384 0 Wertheimer, M. C. Beardslee & M. Wertheimer (eds) Readings in Perception, van Nostrand Winn, W. (1982) ECTJ, 30, 1,3-25 Zachrisson, B. (1965) Studies in the Legibility of Printed Text, Stockholm: Almquist & Wiksell Television in National Health Promotion in Finland: The "Keys to Health" TV Program in 1982 J.

Older people watched the program more than younger people, and women somewhat more than men (Table 2 ) . 001). Very few people watched the program generally with any other people (Table 3 ) . According to the national evaluation only 2% of people who had seen any parts of the program said that they had used the special follow-up table. About 4% of the men and 10% of the women stated that they had asked other people to watch the program. At the same time 4% of both men and women reported that they had been asked by other people to watch the program.

During the program the studio group received practical advice from the experts to gradually modify their health related behaviors. The development was continuously monitored, the experiences were discussed together and the various problems encountered were dealt with. The program leaders also spoke continuously through the camera to the viewers asking them to do the same as the studio group was asked to do and to compare their experiences with those of the studio group. The program proceeded through initial diagnostic and motivational phases to smoking cessation followed soon by advice about physical exercise and low fat diets.

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