By Melody Petersen
Publish 12 months note: First released March 18th 2008
In the final thirty years, the massive pharmaceutical businesses have remodeled themselves into advertising machines promoting risky drugs as though they have been Coca-Cola or Cadillacs. They pitch medicines with games and smooth cuddly toys for kids; advertise them in church buildings and subways, at NASCAR races and country festivals. They've turn into specialists at selling worry of disorder, simply so they could promote us wish.
No query: medicinal drugs can shop lives. however the relentless advertising that has enriched company executives and despatched inventory costs hovering has include a gloomy aspect. Prescription capsules taken as directed by means of physicians are envisioned to kill one American each 5 mins. And that determine doesn't mirror the wear and tear performed because the overmedicated take to the roads.
Our day-by-day Meds connects the dots for the 1st time to teach how company salesmanship has triumphed over technology contained in the greatest pharmaceutical businesses and, in flip, how this promoting pushed has taken over the perform of medication and is altering American lifestyles.
It is an ageless tale of the conflict among reliable and evil, with in all probability life-changing effects for everybody, not only the sixty five percentage of american citizens who unscrew a prescription cap on a daily basis. An with the promise to assist such a lot of is now leaving a legacy of unnecessary damage.
Read or Download Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (1st Edition) PDF
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Extra info for Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (1st Edition)
2009, 2010a, b). The drugs that first sparked this debate were the modern antidepressants. In the last decades, extensive research led to the development of new generations of antidepressants. Surveys indicate that antidepressant use has increased rapidly in most developed countries (McManus et al. 2000; Olie et al. 2002; Raymond et al. 2007). The psychiatrist Peter Kramer noted that Prozac® (fluoxetine) and the other selective serotonin reuptake inhibitors (SSRIs) might have a – possibly positive – effect on the mood and personality of individuals in the absence of mood or personality disorder and coined the term “cosmetic psychopharmacology” (Kramer 1993).
In this chapter, I focus on the evidence for the B. au E. G.
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