Our Daily Meds: How the Pharmaceutical Companies Transformed by Melody Petersen

By Melody Petersen

Publish 12 months note: First released March 18th 2008

In the final thirty years, the massive pharmaceutical businesses have remodeled themselves into advertising machines promoting risky drugs as though they have been Coca-Cola or Cadillacs. They pitch medicines with games and smooth cuddly toys for kids; advertise them in church buildings and subways, at NASCAR races and country festivals. They've turn into specialists at selling worry of disorder, simply so they could promote us wish.

No query: medicinal drugs can shop lives. however the relentless advertising that has enriched company executives and despatched inventory costs hovering has include a gloomy aspect. Prescription capsules taken as directed by means of physicians are envisioned to kill one American each 5 mins. And that determine doesn't mirror the wear and tear performed because the overmedicated take to the roads.

Our day-by-day Meds connects the dots for the 1st time to teach how company salesmanship has triumphed over technology contained in the greatest pharmaceutical businesses and, in flip, how this promoting pushed has taken over the perform of medication and is altering American lifestyles.

It is an ageless tale of the conflict among reliable and evil, with in all probability life-changing effects for everybody, not only the sixty five percentage of american citizens who unscrew a prescription cap on a daily basis. An with the promise to assist such a lot of is now leaving a legacy of unnecessary damage.

Show description

Read or Download Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (1st Edition) PDF

Best health books

An Essay on the Influence of Tobacco upon Life and Health

This booklet used to be switched over from its actual variation to the electronic layout by way of a group of volunteers. you'll locate it at no cost on the net. buy of the Kindle variation contains instant supply.

Transportation, Traffic Safety and Health — Prevention and Health: Third International Conference, Washington, U.S.A, 1997

Rodney E. Slater Secretary of Transportation, U. S. division of Transportation understand lots of you have got traveled nice distances to be right here. I To me, that indicates not just your commitment to the reason, yet demonstrates how vitally important transportation defense is changing into during the international. So i'm very grateful to the most organizers of this 3rd annual convention -- all of whom are from Sweden: Dr.

Sensors for Environment, Health and Security: Advanced Materials and Technologies

The NATO complicated learn Institute on “Sensors for atmosphere, well-being and defense: complicated fabrics and know-how” was once held in Vichy (France) on September 16–27, 2007 the place greater than sixty five contributors, starting from Ph. D. scholars to skilled senior scientists, met and exchanged rules and information in a pleasant surroundings.

Implementing excellence in your health care organization: managing, leading and collaborating

This useful e-book builds at the strengths of An creation To Excellence in perform improvement in future health and Social Care, which supplied crucial info on perform improvement. This booklet considers perform matters in healthcare and explores the foremost concerns and components which impact the workings of a healthcare association.

Extra info for Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (1st Edition)

Example text

2009, 2010a, b). The drugs that first sparked this debate were the modern antidepressants. In the last decades, extensive research led to the development of new generations of antidepressants. Surveys indicate that antidepressant use has increased rapidly in most developed countries (McManus et al. 2000; Olie et al. 2002; Raymond et al. 2007). The psychiatrist Peter Kramer noted that Prozac® (fluoxetine) and the other selective serotonin reuptake inhibitors (SSRIs) might have a – possibly positive – effect on the mood and personality of individuals in the absence of mood or personality disorder and coined the term “cosmetic psychopharmacology” (Kramer 1993).

In this chapter, I focus on the evidence for the B. au E. G.

Nat Neurosci 6(7):697–698 Minzenberg MJ, Carter CS (2008) Modafinil: a review of neurochemical actions and effects on cognition. Neuropsychopharmacology 33(7):1477–1502 Oades RD, Sadile AG, Sagvolden T, Viggiano D, Zuddas A, Devoto P, Aase H, Johansen EB, Ruocco LA, Russell VA (2005) The control of responsiveness in ADHD by catecholamines: evidence for dopaminergic, noradrenergic and interactive roles. Dev Sci 8(2):122–131 Polanczyk G, de Lima MS, Horta BL, Biederman J, Rohde LA (2007) The worldwide prevalence of ADHD: a systematic review and metaregression analysis.

Download PDF sample

Rated 4.90 of 5 – based on 29 votes